The Hidden Challenge of Media-Buying Affiliates In affiliate marketing, not all affiliates operate the same way. While some rely on organic traffic, influencers, or email lists, media-buying affiliates pay upfront for traffic—often through programmatic platforms, social ads, or native networks.… Read More »Why Payment Terms Matter for Affiliates Who Do Media Buying
If you’re still obsessing over likes, shares, and impressions—congratulations, you’re either a marketing newbie or a very bad marketer. Vanity metrics might make you feel good, but they won’t grow your brand or bring in real revenue. In fact, they’re… Read More »Vanity Metrics Are Killing Your Brand: Stop Wasting Money and Start Scaling Right
When most people think of programmatic media buying, they imagine agencies managing ad spend on behalf of brands, charging a percentage of the media budget. But at Bigger Picture Solutions, we take a completely different approach. We are affiliates, not… Read More »Programmatic Media Buying as Affiliates: How Bigger Picture Solutions Drives Incremental Growth
The health and wellness industry has seen explosive growth in recent years, with supplements playing a crucial role in helping consumers achieve their wellness goals. From weight management to cognitive enhancement, supplements offer natural solutions derived from carefully selected ingredients.… Read More »The Rise of Supplements in Affiliate Marketing
As we approach the most anticipated shopping event of the year, Black Friday in the US, brands and marketers alike are ramping up their strategies to capitalize on the consumer frenzy. While the big day is still a week away,… Read More »How We Prepare for Black Friday: Optimizing Programmatic Campaigns for Maximum Impact
In the fast-paced world of affiliate marketing, the ability to track conversions and communicate performance metrics between affiliates and advertisers is crucial. One of the most powerful tools for achieving this is postback integrations. These integrations enable real-time data sharing,… Read More »A Comprehensive Guide to Postback Integrations in Affiliate Marketing
Programmatic media buying operates with a variety of cost models, each offering distinct ways to pay for ad placements. In this article, we’ll explore these models, dive into how bidding works, and discuss how Bigger Picture Solutions takes on the… Read More »Bidding Models in Programmatic Media Buying: CPM, CPC, and CPA Explained
Objective: To break down the essential components of the programmatic ecosystem, highlighting the automated processes and how each part works together in real time to reach audiences. Here’s a simplified overview of how programmatic advertising flows: Our clients (advertisers) connect… Read More »The Programmatic Ecosystem: DSPs, SSPs, and Ad Exchanges Explained
Why brands should work with shopping browser extensions and include them in the marketing mix
Why brands should work with shopping browser extensions and include them in the marketing mix