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Laura Iosif

Bridging the Gap: Key Ecommerce Metrics Through an Affiliate Media Buyer’s Lens – Part 2

In Part 1, we covered those initial, super important numbers – EPC, Conversion Rate, AOV, and CTR – that give us affiliates a first look at whether an offer has potential and if our ads are grabbing attention. They’re essential for getting campaigns off the ground.  

But honestly, building lasting partnerships with DTC brands goes way beyond those first clicks and sales. Now, we’re diving into the metrics that really show if a program is built for the long haul – the ones that impact profitability day-to-day, manage risk, and ultimately, build trust.

Read More »Bridging the Gap: Key Ecommerce Metrics Through an Affiliate Media Buyer’s Lens – Part 2

Bridging the Gap: Key Ecommerce Metrics Through an Affiliate Media Buyer’s Lens – Part 1

In the dynamic world of Direct-to-Consumer (DTC) ecommerce, affiliate marketing stands out as a powerful, performance-driven channel. Unlike traditional advertising focused on broad awareness, affiliate partnerships thrive on measurable outcomes, creating a symbiotic relationship where brands pay for tangible results like sales or leads, and affiliates invest their resources—time, content, and often, ad spend—to generate those results. As an affiliate media buyer operating in this space, success hinges on a clear understanding of performance, profitability, and predictability. This requires a shared language around key performance indicators (ecommerce KPIs).

Read More »Bridging the Gap: Key Ecommerce Metrics Through an Affiliate Media Buyer’s Lens – Part 1