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Bidding Models in Programmatic Media Buying: CPM, CPC, and CPA Explained
Programmatic media buying operates with a variety of cost models, each offering distinct ways to pay for ad placements. In this article, we’ll explore these models, dive into how bidding works, and discuss how Bigger Picture Solutions takes on the financial risk to deliver results that matter.
The Programmatic Ecosystem: DSPs, SSPs, and Ad Exchanges Explained
Objective: To break down the essential components of the programmatic ecosystem, highlighting the automated processes and how each part works together in real time to reach audiences.
Introduction to Programmatic Media Buying
If you’ve ever wondered how brands appear seamlessly across various websites and platforms, the answer often lies in programmatic media buying.
Recap of PI Live London 2024: Programmatic Media Buying & Partnership Trends
Key Takeaways from our recent visit at PI Live London
Curious to see how we drove sales of over 2.5 million USD this year? Check this article.
Meet BPS at AW Dubai in March!
Bigger Picture Solutions is attending the Affiliate World conference in Dubai on March 1-2, 2023. We specialize in programmatic media buying for VAS and ecommerce, and look forward to meeting with advertisers, publishers, DSPs, and ad tech companies. Our solutions have a proven track record of driving revenue and improving results for our clients.
Coupon traffic – what it is and why you should include it in your marketing mix
Coupon traffic is the hottest topic in the affiliate world. But working directly with each coupon site can be time consuming and not that scalable. Why not try programmatic media buying for coupon sites? Get access to thousands of coupon publishers, awesome targeting capabilities and fair prices and bids based on performance.
Voluum Case Study about our API tools
We talked to our friends at Voluum about how we use their API!
Why you should seriously consider programmatic for ecommercehttps://weseebigger.com/programmatic-for-ecommerce/
Ecommerce is king. But how can you expand your user base by targeting users outside of the traditional marketing channels? Oh well, check programmatic!
It’s been 3 years today since we officially launched our company!
Meet Bigger Picture Solutions in Marbella at World Telemedia summit
We are super happy to announce that we will be attending World Telemedia in Marbella – 19-21 October 2022! So book a meeting with our colleague Marina to talk about how we can boost campaigns with you!
Junior Account Manager wanted!
We are recruiting! If you’re looking for an entry level job in Bucharest, Romania, let us know!