When most people think of programmatic media buying, they imagine agencies managing ad spend on behalf of brands, charging a percentage of the media budget. But at Bigger Picture Solutions, we take a completely different approach.
We are affiliates, not an agency. That means we don’t get paid based on ad spend—we get paid only on performance. If our campaigns don’t generate sales, we don’t make money.
This Commerce Media approach ensures that brands get real, measurable results with zero risk on their side. We take on all the testing, optimization, and media buying costs upfront. Let’s break down how it works.
How Our Affiliate-Based Programmatic Model Works
Traditional programmatic agencies operate on a media-spend model, where brands pay a percentage of their ad budget (usually 10-30%) to the agency. This means that the agency’s incentive is to spend more, regardless of whether those ads drive revenue.
At Bigger Picture Solutions, our model is different:
✅ We buy traffic programmatically on a CPC or CPM basis (cost-per-click or cost-per-thousand-impressions).
✅ We only get paid when we generate a sale, either on a CPA (cost-per-acquisition) or rev share (CPS – cost-per-sale) model.
✅ All the risk is on us—we invest in media buying, test different DSPs (demand-side platforms), and optimize aggressively to find winning campaigns.
This means that when brands work with us, they’re not just paying for clicks or impressions. They’re paying only for results.
Who We Work With: DTC, eCommerce, Nutra, and B2B Brands
We run programmatic media buying for a wide range of verticals, including:
- DTC brands (direct-to-consumer products)
- eCommerce businesses
- Nutra brands (supplements, wellness, and beauty products)
- Software & SaaS brands
- B2B brands looking for high-quality leads
No matter the niche, our strategy remains the same: test every possible offer to find the best-performing combinations of traffic sources, creatives, and landing pages. You never know what will work until you test.
What Gives Us a Competitive Edge?
We’re not just media buyers—we are data-driven performance marketers. Here’s why we outperform competitors:
1. Advanced Optimization Strategy
Success in programmatic affiliate marketing isn’t just about buying traffic. It’s about constantly optimizing—cutting what doesn’t work and scaling what does.
We optimize based on:
- Traffic source performance (which DSPs and publishers bring the best results)
- Audience targeting (finding the right users at the right moment)
- Creative testing (A/B testing different ads, videos, and landing pages)
- Funnel improvements (tweaking pages to increase conversions)
2. Proprietary Optimization Tool: The Checker
We’ve developed The Checker, our proprietary automation tool, to analyze and optimize our campaigns in real time.
Built over years of experience, The Checker automates key campaign optimizations, helping us cut underperforming traffic and scale profitable sources efficiently.
3. A/B Testing & Conversion Funnels
We don’t just send traffic to a brand’s website and hope for the best. We build custom funnels, run extensive A/B testing, and optimize every step to maximize conversion rates.
By combining Commerce Media strategies with Commerce Content approaches, we ensure that every campaign is designed for incremental growth—delivering new customers, not just re-engaged ones.
Why Brands Love Working with Us
Working with Bigger Picture Solutions means no wasted ad spend, no upfront costs, and no guessing games. Our interests are 100% aligned with our brand partners because we only make money when they do.
Brands choose us because we:
✅ Take all the risk—they only pay for actual sales.
✅ Have deep expertise in programmatic buying & optimization.
✅ Use advanced automation & proprietary tools for better performance.
✅ Test relentlessly to unlock hidden opportunities for growth.
If you’re an eCommerce, DTC, Nutra, or B2B brand looking to scale through incremental, performance-driven growth, let’s talk.
With Bigger Picture Solutions, you get more than just media buying—you get a partner invested in your success.
Want to learn more? Contact us today to see how our programmatic affiliate model can drive real revenue for your brand.