How to Optimize Programmatic Campaigns for Conversions & Performance
Learn proven strategies to optimize programmatic campaigns for performance—audience, creative, bidding, KPIs, and data-driven methods to boost ROI.
Media
Why Your In-House Programmatic Strategy Might Be Missing Valuable Publishers
Programmatic advertising often gets positioned as a branding channel.And honestly — it makes sense. Compared to Google, Meta, or TikTok, most programmatic platforms don’t have the same depth of reliable user data for building strong audiences. Without those direct signals,… Read More »Why Your In-House Programmatic Strategy Might Be Missing Valuable Publishers
What eCom Buyers Really Want During Big Shopping Holidays (According to Data)
Insights from Thousands of Affiliate Campaigns As affiliates managing campaigns across thousands of brands, we’ve had the privilege of observing consumer behavior during some of the biggest shopping holidays of the year. And here’s the truth: timing and consumer psychology… Read More »What eCom Buyers Really Want During Big Shopping Holidays (According to Data)
Bridging the Gap: Key Ecommerce Metrics Through an Affiliate Media Buyer’s Lens – Part 2
In Part 1, we covered those initial, super important numbers – EPC, Conversion Rate, AOV, and CTR – that give us affiliates a first look at whether an offer has potential and if our ads are grabbing attention. They’re essential for getting campaigns off the ground.
But honestly, building lasting partnerships with DTC brands goes way beyond those first clicks and sales. Now, we’re diving into the metrics that really show if a program is built for the long haul – the ones that impact profitability day-to-day, manage risk, and ultimately, build trust.
Read More »Bridging the Gap: Key Ecommerce Metrics Through an Affiliate Media Buyer’s Lens – Part 2Bridging the Gap: Key Ecommerce Metrics Through an Affiliate Media Buyer’s Lens – Part 1
In the dynamic world of Direct-to-Consumer (DTC) ecommerce, affiliate marketing stands out as a powerful, performance-driven channel. Unlike traditional advertising focused on broad awareness, affiliate partnerships thrive on measurable outcomes, creating a symbiotic relationship where brands pay for tangible results like sales or leads, and affiliates invest their resources—time, content, and often, ad spend—to generate those results. As an affiliate media buyer operating in this space, success hinges on a clear understanding of performance, profitability, and predictability. This requires a shared language around key performance indicators (ecommerce KPIs).
Read More »Bridging the Gap: Key Ecommerce Metrics Through an Affiliate Media Buyer’s Lens – Part 1How Affiliates Can Help You Compete Against Larger Competitors
Competing with well-funded, well-known brands can feel like an uphill battle. They often have bigger budgets, large in-house teams, and strong brand recognition. But here’s the good news: you don’t need to outspend them to outperform them. Affiliate marketing is a… Read More »How Affiliates Can Help You Compete Against Larger Competitors
Why Deep Linking Matters in Affiliate Marketing (and Why Brands Shouldn’t Skip It)
When it comes to affiliate marketing, every click counts. But where that click lands matters even more. Deep linking—often overlooked by brands—is one of the simplest and most powerful tools to improve user experience, increase conversions, and make life easier… Read More »Why Deep Linking Matters in Affiliate Marketing (and Why Brands Shouldn’t Skip It)
Why Payment Terms Matter for Affiliates Who Do Media Buying
The Hidden Challenge of Media-Buying Affiliates In affiliate marketing, not all affiliates operate the same way. While some rely on organic traffic, influencers, or email lists, media-buying affiliates pay upfront for traffic—often through programmatic platforms, social ads, or native networks.… Read More »Why Payment Terms Matter for Affiliates Who Do Media Buying
Vanity Metrics Are Killing Your Brand: Stop Wasting Money and Start Scaling Right
If you’re still obsessing over likes, shares, and impressions—congratulations, you’re either a marketing newbie or a very bad marketer. Vanity metrics might make you feel good, but they won’t grow your brand or bring in real revenue. In fact, they’re… Read More »Vanity Metrics Are Killing Your Brand: Stop Wasting Money and Start Scaling Right
Programmatic Media Buying as Affiliates: How Bigger Picture Solutions Drives Incremental Growth
When most people think of programmatic media buying, they imagine agencies managing ad spend on behalf of brands, charging a percentage of the media budget. But at Bigger Picture Solutions, we take a completely different approach. We are affiliates, not… Read More »Programmatic Media Buying as Affiliates: How Bigger Picture Solutions Drives Incremental Growth