Programmatic media buying operates with a variety of cost models, each offering distinct ways to pay for ad placements. In this article, we’ll explore these models, dive into how bidding works, and discuss how Bigger Picture Solutions takes on the… Read More »Bidding Models in Programmatic Media Buying: CPM, CPC, and CPA Explained
Objective: To break down the essential components of the programmatic ecosystem, highlighting the automated processes and how each part works together in real time to reach audiences. Here’s a simplified overview of how programmatic advertising flows: Our clients (advertisers) connect… Read More »The Programmatic Ecosystem: DSPs, SSPs, and Ad Exchanges Explained
In today’s fast-paced digital world, traditional media buying—both offline and online—has transformed into something far more sophisticated and efficient. If you’ve ever wondered how brands appear seamlessly across various websites and platforms, the answer often lies in programmatic media buying.… Read More »Introduction to Programmatic Media Buying
Why brands should work with shopping browser extensions and include them in the marketing mix
Why brands should work with shopping browser extensions and include them in the marketing mix
Key take aways from Black Friday 2023 for affiliate marketers
Key take aways from Black Friday 2023 for affiliate marketers
Coupon traffic refers to the use of coupons or promotional codes as a way to drive traffic and sales to a website or online store. Coupon codes are unique codes that can be redeemed for discounts or special offers, and… Read More »Coupon traffic – what it is and why you should include it in your marketing mix
Programmatic media buying is a powerful tool for ecommerce businesses looking to reach their target audience and drive sales. By automating the ad buying process and using data and algorithms to target specific audience segments, programmatic allows businesses to get… Read More »Why you should seriously consider programmatic for ecommerce