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Coupon traffic – what it is and why you should include it in your marketing mix

Coupon traffic refers to the use of coupons or promotional codes as a way to drive traffic and sales to a website or online store. Coupon codes are unique codes that can be redeemed for discounts or special offers, and are typically shared through a variety of channels such as email, social media, or affiliate marketing websites. When a customer uses a coupon code, it can be tracked by the website or store, allowing them to see the number of sales generated by the coupon, conversion rate and return on investment.

Benefits of coupon traffic

Coupon traffic can be an effective way for brands to generate sales and increase brand awareness through affiliate marketing. Here are just a few benefits of using coupon traffic for your brand:

  1. Increased sales: Coupons can be a powerful incentive for consumers to make a purchase, and can help to increase sales for a brand.
  2. Increased brand awareness: Coupon traffic can help to increase brand awareness by reaching new customers who may not have been familiar with the brand before.
  3. Cost-effective: Coupon traffic can be a cost-effective way for brands to reach new customers and drive sales, as the cost of the coupon can be built into the cost of the sale.
  4. Increased customer loyalty: By offering coupons, brands can encourage customers to try their products, and this can lead to increased customer loyalty over time.
  5. Ability to track results: Coupon codes can be used to track the effectiveness of the affiliate marketing campaign, by tracking the number of sales generated by the campaign and the conversion rate.
  6. Affiliates are incentivized: Coupon traffic incentivizes the affiliate partners to promote the brand, as the affiliate will get a commission for every sale made through the coupon code.
  7. Ability to target specific audience: Coupon traffic allows brands to target specific audience segments, by offering different coupon codes for different demographics or purchase history.

Overall, coupon traffic can be a powerful way for brands to drive sales, increase brand awareness, and build customer loyalty through affiliate marketing.

Programmatic buying in coupon sites

Buying coupon traffic programmatically can offer a number of benefits over working individually with each coupon site.

It’s definitely more efficient, as you can automate the process of purchasing ad space on multiple coupon sites, saving time and resources compared to working individually with each site.

Greater Reach – programmatic buying allows you to reach a wider audience by purchasing ad space across multiple coupon sites.

Another great benefit is the targeting options that come with programmatic. Using data and technology to identify and target specific audience segments can increase the effectiveness of your advertising campaigns and reduce your ad spent!

Moreover, by buying ad space programmatically, you can negotiate better rates and deals with coupon sites, which can lead to cost savings for your business. You pay only for the relevant users!

Flexibility and scalability are also important! You can adjust your campaigns in real time, improve your metrics and you can scale easily since you have access to hundreds – if not thousands – of coupon sites!

How do we come in the picture?

Bigger Picture Solutions is a programmatic media buying agency that specializes in buying traffic programmatically from coupon sites for brands. We understand the importance of reaching consumers at the right time and place, and we believe that coupon sites are the perfect platform to do just that.

One of the main benefits of using intent-driven audiences from coupon sites to drive sales for a brand is the fact that users go to these kinds of sites with the express purpose of researching and choosing between brands that have promotions. This means that when they come across your brand, they are already in the mindset of making a purchase and are more likely to be responsive to your message.

Another benefit of using coupon sites for programmatic media buying is that it allows you to reach a specific and targeted audience. By using data and technology, we can identify and target consumers who are most likely to be interested in your products and services, increasing the chances of a successful conversion.

Furthermore, the use of coupon sites for programmatic media buying can be a cost-effective way to drive sales. By using coupons or promotional codes, you can offer discounts or special offers to customers, while still being able to track the performance of your campaign and measure your return on investment.

At Bigger Picture Solutions, we understand the importance of using the right channels to reach your target audience and drive sales for your brand. That’s why we specialize in programmatic media buying from coupon sites. With our expertise in data and technology, we can help you reach the right audience at the right time, driving sales and increasing brand awareness for your business.

Did we mention all the cool algorithms we have for campaign optimization? Our friends at Voluum even made a case study about how great our API tools are! You can read all about it here.