SaaS

In Part 1, we covered those initial, super important numbers – EPC, Conversion Rate, AOV, and CTR – that give us affiliates a first look at whether an offer has potential and if our ads are grabbing attention. They’re essential for getting campaigns off the ground.  

But honestly, building lasting partnerships with DTC brands goes way beyond those first clicks and sales. Now, we’re diving into the metrics that really show if a program is built for the long haul – the ones that impact profitability day-to-day, manage risk, and ultimately, build trust.