We got interviewed by Voluum on our key to having thousands of successful programmatic campaigns in lots of verticals. Spoiler: automations!
Credits go to Voluum for building such an awesome tracker with lots of API requests that allow us to automate practically anything we want, based on our own methodology.
In a click of a button, our API tools can open campaigns in over 40 DSPs and optimize them a few times per day according to preset or specific rules, keeping them profitable and ensuring a good margin. This gives time back to our campaigns manager to focus on offence instead of defense.
You can read the article here.