vanity metrics

The Hidden Challenge of Media-Buying Affiliates In affiliate marketing, not all affiliates operate the same way. While some rely on organic traffic, influencers, or email lists, media-buying affiliates pay upfront for traffic—often through programmatic platforms, social ads, or native networks.… Read More »Why Payment Terms Matter for Affiliates Who Do Media Buying

If you’re still obsessing over likes, shares, and impressions—congratulations, you’re either a marketing newbie or a very bad marketer. Vanity metrics might make you feel good, but they won’t grow your brand or bring in real revenue. In fact, they’re… Read More »Vanity Metrics Are Killing Your Brand: Stop Wasting Money and Start Scaling Right