How to Optimize Programmatic Campaigns for Conversions & Performance
Learn proven strategies to optimize programmatic campaigns for performance—audience, creative, bidding, KPIs, and data-driven methods to boost ROI.
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Why Your In-House Programmatic Strategy Might Be Missing Valuable Publishers
Programmatic advertising often gets positioned as a branding channel.And honestly — it makes sense. Compared to Google, Meta, or TikTok, most programmatic platforms don’t have the same depth of reliable user data for building strong audiences. Without those direct signals,… Read More »Why Your In-House Programmatic Strategy Might Be Missing Valuable Publishers
What eCom Buyers Really Want During Big Shopping Holidays (According to Data)
Insights from Thousands of Affiliate Campaigns As affiliates managing campaigns across thousands of brands, we’ve had the privilege of observing consumer behavior during some of the biggest shopping holidays of the year. And here’s the truth: timing and consumer psychology… Read More »What eCom Buyers Really Want During Big Shopping Holidays (According to Data)